As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). This collection is available year-round. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. This cookie is set by GDPR Cookie Consent plugin. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid. But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. Is your brand truly an ally of the LGBTQ+ community? We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Pride Month is all about HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It just makes sense. Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . Be outraged, offended, angry and intolerant of any discussion or any one who describes you as unequal, undeserving or unnatural for being just as you are. Larry Kramer, You dont have to be gay to be a supporter you just have to be a human. Daniel Radcliffe, This is why homophobia is a terrible evil: it disguises itself as concern while it is inherently hate. Tyler Oakley, The beauty of standing up for your rights is others see you standing and stand up as well. Cassandra Duffy, We need, in every community, a group of angelic troublemakers. Bayard Rustin, I hate the word homophobia. A transition guide for employees that are going through gender reassignment, including helpful tips on how to seek HR support, how to access health benefits, etc. A social responsibility program to help organize and take steps to demonstrate clear support for the LGBTQ+ community. Does this campaign align with who we are and what we do as a brand? End of subject. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. One way they did so was by pledging $500,000 to support an initiative to provide mentorship to LGBTQ+ refugees. But get it wrong and the results can be highly damaging. Its not a Stonewall or a Human Rights Campaign. Why is June Pride Month? Love is unto itself a higher law. Boethieus, Equality means more than passing laws. Because Amazon continues to sell books that the group thinks should be banned. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. But these are positive steps and should be recognized. The companys employees will also serve as mentors through the program. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. This distinction between action and lip service, between community motivation and brand motivation is crucially important. First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. Parent company EA has not issued any such official statements; This might signify a rift between the two companies; Apex Legends and Battlefield developer But this can render consumers ambivalent toward once-powerful messages. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. As businesses work to be more inclusive in both their workplace policies and their public-facing marketing efforts, its important to remember that the most meaningful support doesnt come in the form of a rainbow logo, proudly displayed for one month of the year. Its Intentional. Sharing powerful quotes from artists, activists, and allies during pride month empowers LGBTQ+ employees to find and use their own voices. When you outline precise steps, you are making it clear to your audience that you take Pride Month seriously and that you arent simply jumping on the bandwagon to reach a wider audience. Explain exactly what your support means, how you currently give back to the community, as well as any future plans you have to expand those efforts. But Bean Box shows that sometimes it can be the right approach. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. Period. They have an employee resource group called Gap Gay Employees, Allies, and Resources (GEAR). And theres another aspect that works well here. Digital-first, omnichannel platform built for enterprises, Agent efficiency, automation, and operational insights, Self-service support, education, and collaboration, Content management, publishing, and governance, Create a space for customers to get answers, connect with peers, and share new ideas, Connect with customers on SMS, Messenger, WhatsApp, & more, Chat with customers in real-time or anytime on your website, Start the conversation with automation, increase agent efficiency, triage, & more, Protect your brand & drive loyalty across social media and review site, Orchestrate social campaigns that drive business results, Understand social trends from customers, the market, and competitors, Find, curate, and share the best social media content, Deflect inquiries to messaging channels and self-service communities, Automate conversations with our intuitive drag-and-drop platform, Supercharge agents with AI tools & intuitive workflows, Build brand awareness with a user-generated knowledge hub, Drive higher conversion rates and more revenue, Secure solutions to keep customer information safe, Cutting-edge tech to innovate and inform your customers, Deep insights to keep a pulse on customer demands, Real-time capabilities to stay connected with consumers, An integrated platform to nurture the customer journey, Our in-house experts in social media and community management for Khoros customers, More than onboarding and implementation, this is where our partnership begins. You just need to get specific about the actions youre taking. Getting your employees involved in Pride planning will accomplish several things. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. These phrases are a subset of inspirational quotes for work, and are a way to celebrate Pride Month at the office, and celebrate pride virtually at work. For example, if youre not an apparel brand, think twice before creating and more importantly, selling rainbow t-shirts. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. HubSpot sets this cookie to keep track of the visitors to the website. But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. As we celebrate Pride Month this June, let us not only observe how far we have come in the struggle for the human rights of LGBTQI+ persons, but also These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. In reality, it doesnt always work like that. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. Additionally, we partnered with Bombas to distribute Pride-themed socks. The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. Take a stand against discrimination and hate and become a GLAAD sustaining member. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. Native 5. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? @DouglasKBlair. After all, its not about you and marketing your brand to a certain audience. LinkedIn sets this cookie to remember a user's language setting. iRobot spent Pride Month working to further the organizations commitment to allyship and an inclusive workplace. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. We also use third-party cookies that help us analyze and understand how you use this website. What does this tell us about how to approach Pride Month marketing? They have a 100% Human collection. It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. Levis When you decide to run a All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. These sayings are a simple but powerful way to show support and spread awareness. As a marketer, it takes a lot of effort not to be all me, me, me. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community.
Marlin 989 Magazine,
Rossano Rubicondi Death,
Who Makes Great Value Corned Beef Hash,
Articles P
